Is it possible to run an MSI from an InstallShield Express Custom Action?

Is it possible to run an MSI from an InstallShield Express Custom Action?

References

Reference NO 1

http://stackoverflow.com/questions/13587479/is-it-possible-to-run-an-msi-from-an-installshield-express-custom-action

Reference NO 2

http://community.flexerasoftware.com/showthread.php?102839-Run-third-party-exe-as-Custom-Action-in-Install-Shield-Express-3-03

Reference NO 3

http://kb.flexerasoftware.com/selfservice/viewContent.do?externalID=Q107142

Reference NO 4

http://helpnet.flexerasoftware.com/isxhelp18/CreatingMSIDLLAction.htm

Reference NO 5

http://www.installationdeveloper.com/2030/how-to-run-an-application-from-within-an-installation/

Reference NO 6

http://helpnet.installshield.com/isxhelp17/ActionExecutionOptions.htm

Reference NO 7

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Reference NO 8

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